SERVICES

Six engagements, before the decision.

Each engagement stands alone or combines with the others. Deliverables come as PDF and editable formats; every source is footnoted.

Feasibility

The core document for a new venture, a major expansion or a significant capital commitment.

Fifteen to thirty pages, prepared from verifiable sources. Covers market size, competitive intensity, three to five year financial projection, primary risks and a clear go or no-go recommendation. Delivered with raw data appendices for the board or financier.

—Market size, growth rate and segmentation
—Competitor map, price band and USP list
—Three-scenario financial projection
—Risk matrix and mitigation paths
—Clear recommendation — reasoned yes, no or conditional

Market Entry

You know the market exists but the way in is unclear. Positioning, customer segment and the first ninety days.

The structure of the target market is mapped. Which segment, with what message and through which channel becomes explicit. The monetisation model is tested. A ninety-day action plan is delivered with key metrics and review checkpoints.

—Positioning and message testing
—Customer segments and ICP profile
—Monetisation model and price band
—Ninety-day action plan
—KPI framework and measurement plan

Competitor Analysis

A clear view of the real players, pricing, differentiation claims and white space.

Ten to twenty players in the target market are analysed individually. Market share estimates, pricing structure, primary differentiation claims, strengths and weaknesses are documented. White space — what is possible but unaddressed — is marked as opportunity.

—Market share and size estimates
—Pricing structure and packaging
—USP, claim and evidence structure
—Strengths and weaknesses matrix
—White space and opportunity map

Financial Projection

Three to five year P&L, cash flow and unit economics. Capital need and payback period.

Modelling in Excel or Google Sheets. Revenue, cost, gross profit, operating profit and cash flow lines are produced at monthly granularity. CAC and LTV calculations, gross margin curve and capital need map are included. Best, base and downside scenarios delivered as three separate files.

—Monthly model over three to five years
—CAC, LTV and unit economics
—Best, base and downside scenario files
—Capital need and payback period
—Editable Excel or Sheets

Market Research

The size of a sector, its growth rate, customer behaviour and where it is heading.

Synthesised from primary and secondary sources. Market size, CAGR, customer segments, demographic and psychographic profiles are produced. Trend signals, inflection points and regulatory shifts are evaluated.

—Market size and growth rate
—Customer segments and behaviour
—Trend and inflection signals
—Regulatory framework evaluation
—Source list and verification

Decision Memo

A distilled summary of the larger report. A reasoned yes or no with three arguments — ready for the boardroom.

A one-page distillation of a larger report or several analyses. One-sentence recommendation, three supporting arguments, three primary risks and the suggested first move. Used at the decision desk, investment committee or board.

—One-sentence recommendation
—Three strong arguments
—Three primary risks
—Suggested first move
—Board-ready PDF

LET'S TALK

The first thirty minutes on us.

Describe the project. Same-day scope and proposal tailored for you. If we do not work together, the conversation is still yours.

Schedule a call